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Only commit to a feasible amount of posting.

Be consistent: Don’t come out of the gates sprinting.

Track engagement: Stay tuned to what posts perform well so you can get an idea of best performing content and timing for your audience.

Dashboards save time: Download and use a social media dashboard like Tweetdeck or HootSuite to manage your social accounts.

Follow successful artists and pay attention to how they brand themselves.

Brand consistency across platforms: Make it easy for consumers to recognize your business and brand by maintaining consistency in: your logo and tagline, imagery and your bio/artist statement and tone and voice of your content.

Connect with your customers in an authentic way.

strong>Content quality over quantity: Make sure your content is valuable to your readers and you’re not posting for posting’s sake.

Instead, dedicated 80% of your posts to entertaining your viewers and 20% promoting to them.

The 80/20 rule: People do not want to be barraged with sales messaging.

But, how? We’re sharing a few tips for leveraging your Facebook, Instagram and Twitter accounts.īefore we dive into each platform, here are a few general social media best practices: It is supposed to unlock marketing opportunity and sales for artists.

The term has become synonymous with marketing.